We all love the excitement and buzz of running a marketing campaign. Yet campaigns cost money, so that spending, needs to be evaluated. Measuring the impact of a campaign can feel challenging. There are so many metrics to choose from – which ones are the most important? And how do […]

The equation is simple. A design brief should be clear and full of the information we designers need. No wonder so many industry old-timers utter the phrase “never underestimate the power of a good brief”. Yet writing a good design brief isn’t easy. It can be difficult to take a […]

As an organisation grows, the time will come when you face the conundrum of deciding whether to outsource your design and marketing activity or build an internal team. In most cases, organisations choose to build an internal team first. Then as projects mount up and capacity starts to dwindle they […]

Room 11 Design recommend the following marketing tips for 2016.

Ric’s approach to disability is refreshing, thought provoking and is making a difference to peoples lives.