We are all becoming more conscious of our impact on our surroundings, environment, and accountabilities – one study shows that nearly two-thirds of people now consciously reduce their use of single-use plastic, while the ONS found that 86% of adults have started to change their lifestyle in response to environmental […]
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Hues and Harmonies: Starting with black and white
You might think that as graphic designers, one of the first elements of a branding project would be colour. But surprisingly that’s not (always) true! When we first start work on a brand, we steer well away from colour. Colour is an undeniably powerful tool. It evokes emotions, conveys messages, […]
Read MoreSeven ways to increase your website’s accessibility
Here’s a contentious opinion. Website design isn’t just about looking and sounding good. It’s about making the information held on a website easily accessible. No matter who your ideal customer is, you want your target audience to be able to use your website successfully. And for that, it needs to […]
Read MoreWhy brand guidelines are essential for building a strong brand identity
Chances are you’ve got a set of brand guidelines that your design and branding agency created for you. But how often do you refer to them? Daily? Weekly? Never? Brand guidelines are the marketing equivalent of an employee handbook. They’re often flicked through when you first get them, and then […]
Read MoreThe 5 signs telling you it’s time for a rebrand
Deciding whether or not to invest in a rebrand is a big decision. The cost and time involved make it a big commitment for you and your team. And then there are your customers. What will they think about the changes? Will it change their attitude toward your business? Rebranding […]
Read MoreOur 7 favourite tips for exhibition success!
Create memorable brand experiences, drive sales and build awareness. After a few years in exhibition wilderness with ‘you know what’, we’re delighted to see exhibitions and events popping up across the country again. After such a long break, brands are fighting to remind their target audiences just what it is […]
Read MoreMeasuring, not just launching
We all love the excitement and buzz of running a marketing campaign. Yet campaigns cost money, so that spending, needs to be evaluated. Measuring the impact of a campaign can feel challenging. There are so many metrics to choose from – which ones are the most important? And how do […]
Read MoreA clear design brief = better results (and here’s how to create one)
The equation is simple. A design brief should be clear and full of the information we designers need. No wonder so many industry old-timers utter the phrase “never underestimate the power of a good brief”. Yet writing a good design brief isn’t easy. It can be difficult to take a […]
Read MoreUpskill your team or partner with a design agency?
As an organisation grows, the time will come when you face the conundrum of deciding whether to outsource your design and marketing activity or build an internal team. In most cases, organisations choose to build an internal team first. Then as projects mount up and capacity starts to dwindle they […]
Read MoreLeading the field with a winning charity website
Mane Chance are a Surrey-based charity who rescue abused and abandoned horses and ponies. They also support children, young people and vulnerable adults with equine-based therapies, education and volunteering opportunities. Having had their existing branding and website for many moons, the team at Mane Chance were ready for an update. […]
Read MoreUsing animation to pandemic-proof a FANtastic launch
Meaco is an internationally successful business tucked away in Guildford. They have been in the air treatment market for around thirty years with a range of dehumidifiers, air purifiers and humidifiers. In 2019 they expanded into the air-cooling market with a range of premium fans. Unlike many of their rivals, […]
Read MoreSustainability success: Award-winning campaign highlights purpose, passion
As a leading figure in the ingredients and chemicals industry, Univar Solutions were keen to shift the perception of the industry and demonstrate not just their commitment to sustainability but leadership in the space. Having worked with Room11 for some time, Univar Solutions asked us to develop an awareness driving […]
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