HTML5 video adverts to promote the FIA World Rallycross Championship at Silverstone.

The British round of the FIA World Rallycross championship made an historic move to the new Silverstone Rallycross circuit which featured a line-up of exhilarating wheel-to-wheel racing plus top music headliners, manufacturer test drives, jaw-dropping Supercars, Esports, the finest street food and camping.

We were tasked by Endeavor, Speedmachine's digital marketing agency to design and build two video adverts. The brief was simple, create two HTML5 adverts (an MPU and Leaderboard) with video backgrounds, key messaging plus a clickable (and trackable) 'call to action' click through button.

The designs were conceptualised and brought to life in After Effects, once approved they were built to a pre-defined HTML5 specification frame work.

The adverts were run in the lead up to the event weekend and were very well received by the client. Especially, given the fact that for both adverts the click through rates and conversion rates increased by over 90% when compared to their animated GIF counterparts.

First time working with room 11 and we weren't disappointed, they understood the brief, created compelling visuals and were  professional throughout.

Mark Johnson
Digital Marketing Director


Related Work

Why room 11?

We will take you through every step of the process: from understanding how video can help achieve your business objectives, to initial concepts and storyboards, through art direction, filming, full post-production and finally delivery.

Ensuring your video is optimised for online viewing is paramount, but at room 11 we also have the expertise through our sister company room360i to create video that delivers in all environments, whether online, at exhibitions, trade shows, company presentations or corporate events.

Video and animation can boost the impact of any business.

The sorts of films we have produced for clients include:

Corporate Overviews
'Who we are' company videos, client testimonials and key staff experiences.

‘How to’ & Training videos
Training staff or distributors on best practices, how to guides, etc.

Technical product explanations
Communicating and demonstrating complex concepts to customers in a simple and effective way.

Logo animations
Building and demonstrating brand values and personality.

Let‘s make movies?

The possibilities are endless and the power is undeniable – contact us now to discuss ideas and see our work.