Univar Solutions wanted to shift the perception of their industry and demonstrate not just their commitment to sustainability but also leadership in the space.
We needed to create more than just a one off campaign but a 360° approach that can be used for years to come.
The winning concept ‘Today. Tomorrow. Together’ captures Univar Solutions local and global mission. Marrying the logo with imagery creates something fresh, approachable and human.
We were able to create a multi-touchpoint campaign, focused around the launch of the 2020 Sustainability Report. Deliverables included, 4 bespoke landing pages, an e-shot to drive sign-up to the Executive-led webinar, social media images, digital and print flyers, PowerPoint templates, MS Team backgrounds and a sustainability goals infographic. All elements came together coherently to illustrate Univar Solutions long-term journey towards a sustainable future for all.
Not only did the campaign deliver excellent feedback both internally and externally. It also won a Marcom award - Strategic Communications, Marketing/Promotion Campaign, Integrated Marketing along with a host of other awards, with some still pending. Exceptional results for everyone involved.
Visit Univar Solutions here.
Congratulations to the whole team for this achievement, it's a pleasure to get to work with a team who is so committed to delivering engaging, impactful communication on our journey to a more sustainable future.
Liam McCarroll,
Director Of Sustainability- Global at Univar Solutions
Related Work
Why room 11?
Based in Godalming, near Guildford we have been designing visual identities and developing branding for organisations since 1997.
From local companies to large multinationals, we follow the same process to ensure we develop the right logo and brand identity that works for our clients.
Before we put pencil to paper, we work with you to get a deep understanding of:
- The business you are in now and possible new areas in the future.
- The size of your company, and the scale of your ambition.
- Your values, your personality, what’s important to you.
- Your competitors, and how you are different.
- Your target audience, and the channels to reach them.
Tea or coffee?
We cater to all tastes, so we would love to hear about your branding requirements. Get in touch by phone or email and let’s start the discussion.