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Shop in style!

Fleet Walk is located in the in the heart of Torquay Town Centre, with the iconic harbour side as its backdrop, Fleet Walk is home to over 50 of the best high street names together with a mix of specialist and independent shops.

Its unrivalled cosmopolitan café culture features a great line up of restaurants and cafes catering for every taste.

We worked with the client to design and produce new brands for six UK shopping centres. Fleet Walk, in Torquay is one of the six brands that we produced. The inspiration for Fleet Walk came from the beautiful backdrop of the harbour and surrounding area, and we were keen to evoke a connection with the water and a sense of both belonging and regeneration to the heart of the town.

An updated brand, in keeping with the location of the shopping centre and the surrounding area of Torquay.


Related Work


Why room 11?

Based in Godalming, near Guildford we have been designing visual identities and developing branding for organisations since 1997.

From local companies to large multinationals, we follow the same process to ensure we develop the right logo and brand identity that works for our clients.

Before we put pencil to paper, we work with you to get a deep understanding of:

  • The business you are in now and possible new areas in the future.
  • The size of your company, and the scale of your ambition.
  • Your values, your personality, what’s important to you.
  • Your competitors, and how you are different.
  • Your target audience, and the channels to reach them.

Tea or coffee?

We cater to all tastes, so we would love to hear about your branding requirements. Get in touch by phone or email and let’s start the discussion.