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Working with a2om and Drive iQ, we designed and produced an updated brand and identity for Drive iQ.

Drive iQ offers state of the art, award winning online software, providing a virtual experience of driving in all conditions that helps you to: prepare better for your lessons, build on what you're being taught by your driving instructor, develop skills to pass theory, hazard perception and practical tests and become a better and safer driver after you’ve passed.

The new logo for Drive iQ uses the same brand colours that have been with the brand since day one, and we have applied these colours to a more modern and contemporary typeface. The new font is based on a typeface called Hurme Geometric Sans, with a number of custom characters.

When creating the new identity we wanted to evoke a welcome update to an established brand, without dismissing any of the previous brands commitment to quality and driver safety.


Related Work


Why room 11?

Based in Godalming, near Guildford we have been designing visual identities and developing branding for organisations since 1997.

From local companies to large multinationals, we follow the same process to ensure we develop the right logo and brand identity that works for our clients.

Before we put pencil to paper, we work with you to get a deep understanding of:

  • The business you are in now and possible new areas in the future.
  • The size of your company, and the scale of your ambition.
  • Your values, your personality, what’s important to you.
  • Your competitors, and how you are different.
  • Your target audience, and the channels to reach them.

Tea or coffee?

We cater to all tastes, so we would love to hear about your branding requirements. Get in touch by phone or email and let’s start the discussion.