We recently had the opportunity to work with BTCSoftware to update their logo and branding.
BTCSoftware is a Tax and Practice Management software provider, founded in 1999, BTCSoftware’s mission is to develop feature-rich and cost-effective practice grade software products that make life easier for accounting professionals.
Their abiding ethos is that quality software need never be expensive and BTCSoftware are increasingly seen as the independent provider of choice for SME practitioners.
Working with BTCSoftware we redeveloped their brand, to include a new logo and visual identity. We also produced a brand for each of the software products and a series of illustrations to compliment the new brand.
Once a new brand was established we designed and produced a number of document templates, email campaign templates, advert templates and exhibition graphics, to ensure the new brand would be used consistently.
The new BTCSoftware brand uses bespoke typographical lettering and a supporting library of geometric elements, forming a vibrant and engaging identity.
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Why room 11?
Based in Godalming, near Guildford we have been designing visual identities and developing branding for organisations since 1997.
From local companies to large multinationals, we follow the same process to ensure we develop the right logo and brand identity that works for our clients.
Before we put pencil to paper, we work with you to get a deep understanding of:
- The business you are in now and possible new areas in the future.
- The size of your company, and the scale of your ambition.
- Your values, your personality, what’s important to you.
- Your competitors, and how you are different.
- Your target audience, and the channels to reach them.
Tea or coffee?
We cater to all tastes, so we would love to hear about your branding requirements. Get in touch by phone or email and let’s start the discussion.