juan yacht design

Juan Yacht Design – Logo and branding 2014

We are currently working with Juan Kouyoumdjian of Juan Yacht Design, to produce a new logo, identity and website.

Based in Valencia, Spain, Juan Yacht Design is composed of a multicultural team specialising in the design of high performance racing yachts.

Its members are at the forefront of yacht design and engineering, from the most sophisticated simulations using 3D, CFD and FEA tools to the production of detailed construction drawings and interaction with building teams.

Juan Kouyoumdjian is a French-Argentinian naval architect specialised in ocean racing yachts. He designed all the winning yachts of the Volvo Ocean Race whilst it was governed by the Open 70 rule between 2003 and 2012. He first advocated the very shallow, very wide stern design with twin short rudders and twin daggerboards amidships that brought success to the ABN AMRO racing team in the 2005-2006 edition race. He repeated his success in the 2008-2009 and 2011-2012 editions of the race.

We were approached by Juan’s team to propose a new visual identity to represent the company, in a simplistic and stylish way. But to also ensure the logo and identity can be used in multiple applications and be used to support key messages and achievements.

We were also asked to design and produce a series of marketing materials, stationary items, clothing designs and a new website, to complete a full rebranding exercise.

To find out more about Juan and his team please click here